Publishers today carry most of the burden and risk in making printed
books. The cost of printing is rising, while the bookstores and
reading public want the price of books to be as was 10 to 15 years
ago. In order to get their books carried in large bookstores,
the publishers must offer a 55% discount to the bookstore, while
pricing their book to cover the cost of printing. Changes is printed
books require a reprint of the entire book. Publishers producing
eBooks can gain more profit by eliminating the printing cost,
but are unsure of the actual sales of eBooks since they can be
copied.
For example, a small publishing house that produces eBooks in
PDF format, sells perhaps one per year to online websites that
then resell the book. There is no way to track how many copies
of this PDF file, the online store has sold. The publisher is
often only paid for a single copy. Amazon's Kindle format has
at least resolved this issue, in that they are paying the publisher
per copy sold.
A publisher will spend time and money formatting a book to perfection
and ensuring the quality of the text, the illustrations and the
cover. In switching to a digital copy in a format such as PDF,
the publisher can reproduce the the beauty of the original book
closely. However, with current technology on the Mobipocket and
Kindle books, much of this original formatting is lost.
Also, to date, the digital versions of books are still in what
is print technology and a book is a single file, making the tracking
of interactive content difficult. Adobe has made moves towards
this, but Kindle and Mobipocket are static representations of
a book, without the original formatting.
However, both Mobipocket and Kindle are good starts on moving
publishers and readers to digital book reading devices. It is
time though to consider a more elegant solution to the publisher's
problems of:
- Secure
sales of digital eBooks
- Payment
per copy of eBook sold
- Protection
on copyrighted material
- Addition
of external or extra content such as notes, annimation, and
music or voice without disturbing the original book
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Publishers
producing books in IBF format will have the advantage of:
- Maintaining
the formatting of the original book
- Ensuring
quality of images and cover art
- Approving
extra or external content such as movies, sound, etc. to be
associated with their book while their original copyrighted
material is protected
- Securely
delivering their digital book content
- Being
paid per digital item sold
- Updating
a part of a book while mainting the original copyrighted material
- Reduced
cost in production per sale
- Increased
sales in partial book content as well as the entire book
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